A symbol of your natural beauty

What is natural cosmetics?

Natural cosmetics differ significantly from conventional cosmetics in their ingredients and production methods. Natural cosmetics rely on natural raw materials, that is, components that come from nature. These include plant oils, fats, waxes, essential oils and plant extracts, but also mineral and some animal-derived products such as beeswax and lanolin, provided they do not come from dead vertebrates or are genetically modified.

The main difference to conventional cosmetics is that natural cosmetics do not contain harmful chemicals such as silicones, parabens, synthetic fragrances or petroleum-derived products.

Because the term „Naturkosmetik" is not legally protected, there are many products on the market that present themselves as natural cosmetics but do not necessarily meet the strictest standards. To identify genuine natural cosmetics, certifications and seals are crucial. Trusted seals like BDIH, Cosmos Standard and NATRUE guarantee that products meet certain criteria, for example regarding the naturalness of ingredients, production methods and the absence of animal testing.

It is important to know that besides certified natural cosmetics there is also "near-natural" cosmetics. These products resemble natural cosmetics but are not certified by the relevant seals and may therefore still contain ingredients that are forbidden in true natural cosmetics. Organic cosmetics go a step further and require a high proportion of ingredients from controlled organic farming.

How good are natural cosmetics really?

An essential advantage of natural cosmetics is their ability to strengthen the skin's own activity and stimulate natural skin functions, which leads to a better skin balance. Conventional cosmetics, on the other hand, which often contain chemical additives, can impair the skin's self-regulating ability.

Natural cosmetics rely on the harmonious effect of all ingredients, both individually and in combination, and promote a high level of consumer trust through transparent and strict guidelines.

Despite the many benefits, natural cosmetics are not without challenges. Due to the high-quality natural ingredients and more elaborate manufacturing processes, these products are often more expensive and therefore not affordable for everyone. In addition, certain ingredients such as essential oils can trigger allergies or skin irritations, especially in people with sensitive skin.

A study by the Stanford University School of Medicine, which examined 1'651 skincare products in the USA, shows that products declared as „natürlich" may also contain allergens that can trigger allergic contact dermatitis. In 90 percent of the products examined, at least one of the 100 most common allergens was found. This underlines that natural cosmetics are not automatically free of potentially allergy-inducing substances.

How long do natural cosmetics last?

Unlike conventional cosmetics, which are often protected with synthetic preservatives, natural cosmetics lose their freshness more quickly. However, there are simple ways to check whether a natural cosmetic product is still good.

First and foremost, changes in scent should be watched. If a product smells rancid or unpleasant, that is a clear sign that it should no longer be used. Texture is also revealing: if it changes noticeably, the product may have exceeded its shelf life.

But not every change means the end. With liquid make-up, the ingredients can separate, which can be remedied by simply shaking. A change in colour is also an indication that the product should be replaced.

Unopened, natural cosmetics, like conventional cosmetics, must legally have a minimum shelf life of 30 months. After opening, this time is shortened because natural cosmetics are conserved naturally. Products often display a symbol resembling an opened cream jar, next to which the period after opening is indicated – for example „12 M" for twelve months.

Preservation of natural cosmetics is achieved through innovative and natural methods. These include ingredients such as Japanese honeysuckle, which repels bacteria and mould, or a variety of essential oils and antioxidants that keep products fresh. Tocopherol, a natural form of vitamin E, protects not only the skin but also the products from spoilage.

When should you use natural cosmetics?

Natural cosmetics offer a gentle and environmentally friendly alternative to conventional cosmetic products and are particularly suitable for people who value natural ingredients and want to reduce exposure to chemical substances. Natural cosmetics are especially recommended for those with sensitive skin or allergies, as they generally contain fewer irritating substances.

Using natural cosmetics is also a conscious decision for environmental protection. By purchasing such products, one supports the use of biodegradable ingredients and sustainable production methods that reduce the burden on our planet. Natural cosmetics are therefore an excellent choice for those who want to reduce their ecological footprint.

In addition, using natural cosmetics can be an option for pregnant women who want to pay special attention to the substances they expose their bodies to and, indirectly, to their unborn child. Natural cosmetics avoid many potentially harmful chemicals.

It is important to pay attention to product certification to ensure you buy genuine natural cosmetics. The best-known labels are BDIH, Austria Bio Garantie, Cosmebio, Ecocert, demeter, ICEA, IHTN (cosmetics without animal testing), Natrue and Soil Association. The COSMOS label is a specific seal developed by five major European labels to create internationally uniform standards for natural cosmetics.

Choosing and applying natural cosmetics: top tips

• Look for certifications. Products with seals such as BDIH, Natrue or Cosmos guarantee compliance with strict standards.
• Wash your hands before using products from jars, or use a small spatula, brush or sponge to take the product out and avoid introducing germs.
• Store natural cosmetics in a place protected from light, cool and dry to preserve their effectiveness and protect them from bathroom steam​.
• Ensure jars, tubes, etc. are tightly closed to extend shelf life and prevent drying out, especially for mascara.
• Adopt a sustainable lifestyle by choosing products consciously and not using too many products at the same time to avoid skin irritations and expired products.
• Natural cosmetics can also cause allergic reactions. Always test products first on a small area.
• Introduce natural cosmetics gradually. Start with individual products to see how your skin reacts​.
• Consider your skin type. Choose products formulated specifically for your skin type to achieve optimal results​.
• Pay attention to sun protection. There are effective sunscreen products in natural cosmetics without chemical filters.
• For the care of skin, eyebrows, eyelashes, nails and hair, castor oil is recommended as it moisturises and has antioxidant properties​.
• Use healing clay for a gentle and purifying facial mask. It is 100% natural and known for its cleansing properties​.
• Mix apple cider vinegar with water and use it after shampooing as a natural conditioner for soft, shiny hair.
• Seek advice from specialist retailers. The staff can advise you individually and recommend suitable products.

Natural cosmetics stand for a return to the essentials in skincare – the use of pure and unadulterated ingredients. This gentle approach to beauty and care not only promotes our health but also honours nature by responsibly managing its resources.