More glow, less make-up

What is the Dewy Look?

This look gives the face a burst of freshness. The skin appears plump, well-hydrated and radiates a very natural sheen – as if you've just returned from a long walk in the crisp morning air. It's not about glitter or artificial shimmer, but about a soft, healthy glow that subtly shows through mainly on the cheekbones, the forehead and the bridge of the nose.

The English term “dewy” literally means “covered in dew” – and that is precisely the impression this look aims to convey. Unlike a matte finish, the focus here is on the vitality of the skin. The result is a well-groomed, fresh complexion that doesn't look heavily made up but seems to glow from within.

The foundation is always good skincare with plenty of moisture and – importantly – sunscreen. Only well-nourished skin can truly glow.

What occasions suit Dewy make-up?

Whether for everyday, the office or an evening event, it's a real all-rounder. In the morning it gives a fresh finish that creates a bright, healthy-looking complexion and makes you look awake even after a short night. It's perfect for starting the day or for a natural office look that is polished yet lively.

In the evening you can go a bit further. With targeted highlights on the cheeks and a touch of shimmer, the Dewy-Look can be styled glam in no time. It is ideal for dinners, events or festive occasions.

Which colours belong to the Dewy Look?

It stands for freshness and naturalness – and this is reflected in the colour choices. Instead of bold accents, soft, warm tones dominate, illuminating the complexion without covering it up.

For the cheeks, delicate rose or peach tones are perfect. They give the skin a hint of colour, as if you've been outdoors. The eyes benefit from soft beige and brown nuances that define the gaze subtly without taking the spotlight. On the lips, light nude or rosy shades provide a harmonious finish that nicely complements the natural complexion.

Which products do you need for Dewy Skin Makeup?

Less is more – as long as the basics are right. With a few clever beauty helpers, the glow look is achieved in no time.

It all starts with well-cared-for skin. The ideal base is a moisturising day cream, followed by a hydrating primer. This smooths the complexion and creates a fresh, plumped appearance.

For the foundation, choose light, luminous textures. These seem to melt into the skin and let it glow naturally, without any mask effect. A liquid highlighter adds targeted accents to the cheekbones, the nose or the cupid's bow and gives the look that special touch.

Finally, a very light translucent powder and a refreshing setting spray ensure the shimmer remains beautiful and long-lasting. The complexion stays radiant all day – without frequent touch-ups.

Who suits the Dewy Look?

It basically suits everyone. Dry skin benefits particularly from the hydrating textures that smooth dehydration lines and give a plumper complexion. Mature skin also loves this look, because the soft glow makes fine lines appear softer and instantly refreshes the complexion.

Normal skin has it especially easy. It tolerates creamy products well and can wear the Dewy-Glow effortlessly. But the look is also possible on oily or combination skin – with a little finesse. If you have oily skin, apply the subtle glow selectively, for example on the cheeks, and work with mattifying products in the T-zone to achieve a controlled, natural result.

Dewy-Look: how to achieve the fresh glow step by step

• Start with a well-cared-for base. A fresh Dewy-Look begins with healthy skin and the right care. Cleanse your face gently and then treat it with a moisturising cream or serum. This creates the base so your make-up will melt into the skin rather than sit on top of it.
• Don't forget sunscreen. Even when creating a Dewy-Look, UV protection is essential. A light sunscreen not only shields from harmful rays but also preserves the skin's glow. This way you combine beauty with skin health – the perfect symbiosis.
• Use a hydrating primer. A primer with light-reflecting pigments creates a smooth surface and makes the skin look fresher even before foundation. It prevents products from settling too quickly and brings out the natural radiance. This makes the look appear even from the start.
• Choose a light, slightly shimmering foundation. Heavy textures take away the lightness of the Dewy-Look. Instead, pick a moisturising foundation with a glow effect that feels like a second skin. It's best applied with a damp sponge or a soft brush to intensify the dewy effect.
• Apply concealer with a delicate touch. Use concealer only where it's really needed – for dark circles, under the eyes or for redness. Dab it in gently with your fingers or a sponge so it blends harmoniously. The complexion stays fresh without appearing overloaded.
• Work with creamy textures. Powder products can mute the glow. Cream blushes or bronzers are better as they blend gently into the skin. This keeps the result lively and the skin elastically radiant.
• The highlighter is the heart of this look. Apply it sparingly to the cheekbones, the nose and the cupid's bow and blend it softly. This creates a subtle shine that looks elegant and never greasy.
• Instead of heavy lipstick, opt for gloss, lip oils or balms. These hydrate and give a soft sheen. Lips look fresh and suit the dewy overall impression perfectly.
• Set with care. A translucent powder should be used minimally in the T-zone to control unwanted shine. Instead, go for a glow setting spray that keeps your make-up looking fresh all day. This preserves the Dewy effect without making the skin look glossy.
• Try “skincare glossing”. After moisturising, apply a very thin layer of squalane or gel-balm before starting make-up. This layer seals moisture into the skin and makes the glow appear to come from within. The effect looks more natural than any highlighter.
• For an especially radiant result, mix a drop of liquid highlighter directly into your foundation. This creates an all-over glow that's ideal for evening events. Be careful not to use too much product so the look stays fresh and not overloaded.

The Dewy-Look is much more than a trend – it stands for naturalness, freshness and skin that seems to glow from within. With the right skincare base and a few selected products, this radiant glow can be easily incorporated into everyday life. Whether subtle for the office or glamorous for the evening, it always suits and perfectly highlights your natural beauty.